Consulting
Experience that makes the difference
Market knowledge, strategic vision, and global connections — our experience delivers concrete, fast, and tailored solutions in a complex and global market.
Fleet assessments for rental companies
Managing a fleet of cranes is not just about keeping it running — it’s about knowing its real value.
With Lifturn, you add an external, independent, and strategic perspective to your operational expertise.
We bring the insight of those who understand the international used crane market, supply and demand dynamics, and how to read technical data with commercial logic.
- Accurate and real valuation of each crane’s residual value
- Support in decisions regarding disposal, rotation, or reinvestment
- Strategic fleet analysis: what to keep, what to sell, what to upgrade
- Guidance for sales or new purchases (including trade-ins)
- Clear data for financial reporting, banking or leasing negotiations
Consulting for financial institutions
We support banks, leasing companies, and financial institutions in the strategic management of industrial assets, with a specific focus on tower cranes and construction equipment.
Thanks to our in-depth knowledge of the secondary market and a strong international network, Lifturn is a reliable partner for optimizing value recovery from repossessed or underperforming assets.
Our services include:
- Accurate technical and commercial asset evaluations
- Tailored consulting for resale strategies
- Global remarketing and sales
- Value maximization for industrial assets
Support for construction companies
Lifturn assists construction companies in the selection, purchase, and management of tower cranes, providing comprehensive and personalized support at every stage of the process.
We help our clients identify the most suitable solutions for the operational, logistical, and financial needs of their projects.
Whether it’s a single site or long-term fleet management, Lifturn is the ideal partner to optimize time, cost, and performance.
What we offer:
- Tailored selection: technical analysis of site requirements (height, radius, load, space) to identify the most suitable crane from available options.
- Purchase support: full assistance in supplier negotiations, technical documentation review, and compliance verification.
- Access to selected used cranes: through our global network, we offer privileged access to high-quality used machines, ensuring transparency and speed in the purchasing process.
International sales training
Lifturn shares its decade of experience in foreign markets to support companies looking to strengthen their international sales departments.
Knowing sales techniques is not enough — each market has its own logic, culture, decision-making dynamics, and language.
We guide companies through a practical and personalized training path, focused on results and built on real-world experience in the technical B2B industrial sector.
- International sales techniques: adapting commercial strategies to different markets
- Managing foreign clients: effective communication, intercultural negotiation, and follow-up
- Trade fair and business mission preparation: how to present, pitch, and close deals
- Market and channel analysis: identifying the most effective target countries and distribution channels
Hands-on support: direct assistance during initial contacts and negotiations with international clients
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Ask us how we can help you
Every project is different. Every need deserves a tailored approach.
Whether you represent a financial institution, a crane rental company, a construction firm, or a business expanding internationally, Lifturn can provide you with concrete, fast, and effective solutions.
Get in touch with no obligation — we’ll review your situation together and suggest the best strategy to achieve your goals, maximize asset value, or grow your market reach.
